The People
35+ years of retail. Working directly with you.
We are Shiralee Patel and Melis Ay — two senior retail professionals. No juniors. No handoffs. Just us, working as part of your team.
SP
Shiralee Patel
Retail Operations & Programme Delivery
Shiralee specialises in retail operations, partnerships and large-scale programme delivery — ensuring retail strategies are executed effectively across the UK & Ireland.
Connect on LinkedIn ↗20+
Years across global retail & category management
500+
UK store rollouts at up to 98–100% compliance
1,400+
Brand stores & shop-in-shops executed
UK & IE
Deep network across UK & Ireland retail
Specialist expertise
Large-scale retail roll-out management & compliance
Stakeholder alignment & buyer relationship management
Cross-functional team leadership & programme governance
Category management across consumer electronics, FMCG & beauty
Sustainability — 77% carbon reduction through smarter fixture design
MA
Melis Ay
Go-To-Market Strategy & Brand Activation
Melis specialises in go-to-market strategy, omnichannel retail execution and brand activation — building and scaling premium retail environments across complex, multi-market regions.
Connect on LinkedIn ↗17+
Years across consumer electronics, beauty & FMCG
4,000+
EMEA retail locations with GTM & execution
20+
Markets across the EMEA region
60+
Product launches across global markets
Specialist expertise
Go-to-market strategy & multi-market retail execution
Shopper-led retail & conversion optimisation
Brand activation & experiential retail design
Omnichannel strategy spanning client & agency environments
Consumer electronics, beauty & FMCG category depth
Combined brand experience
SAMSUNG
dyson
intel
Whirlpool
Vodafone
P&G
PURINA
Mondelēz
ABSOLUT
MATTEL
Unilever
NISSAN
L'ORÉAL
TURKCELL
Work directly with Shiralee and Melis.
No account managers. No handoffs. You get us, from the first call to the last store rollout.