A team, not an agency
No layers. No account managers. Two senior professionals working directly with you.
35+ years of retail Working directly with you
We are Shiralee Patel and Melis Ay - two senior retail professionals who work with you directly as part of your team.
With you, not for you
Think of us as the senior hire you have not made yet - part of your team for as long as you need us.
Honest counsel, not upsell
We will tell you what you actually need, and what you do not. Approachable people and no corporate jargon.
The people
Two perspectives. One senior retail team
We bring complementary expertise across strategy, retail operations, activation and execution, without layers or handoffs.
Shiralee Patel
Retail Operations and Programme Delivery
Shiralee specialises in retail operations, partnerships and large-scale programme delivery, ensuring retail strategies are executed effectively across the UK and Ireland.
- 20+ years across global retail, category management and brand environments
- Led multi-hundred-store rollouts at up to 98-100% compliance
- Strong track record in stakeholder alignment, buyer relationships and delivery
- Experienced in building and leading high-performing cross-functional teams
20+years in global retail
500+UK store rollouts
1,400+brand stores delivered
UK & IEretailer network
Melis Ay
Go-to-Market Strategy and Brand Activation
Melis specialises in go-to-market strategy, omnichannel retail execution and brand activation, building and scaling premium retail environments across complex, multi-market regions.
- 17+ years across consumer electronics, beauty and FMCG
- Led GTM and retail execution across 4,000+ EMEA retail locations
- Expert in shopper-led retail, conversion optimisation and experiential activation
- Experienced in building diverse, high-performing teams and delivering programmes from strategy to rollout
17+years across retail categories
4,000+EMEA retail locations
20+markets supported
60+product launches
Brands we have worked with across our careers
Retailers we have worked with across our careers
Start a conversation
Work directly with Shiralee and Melis
No account managers. No handoffs. You get us, from the first conversation to the last store rollout.