of new products fail. The #1 reason is lack of go-to-market preparation, not a bad product.
Source: Nielsen / Harvard Business School
Your fractional retail marketing team
We are Retail Growth Partners
Your fractional retail marketing team for strategy, planning, launch and execution. We help brands launch, scale and win at retail without the full time overhead.
Learn moreWho we are
Senior retail experience, working directly with you
Retail Growth Partners is led by Shiralee Patel and Melis Ay. Together, we bring 35+ years of experience across strategy, activation, operations and execution.
A team, not an agency
No layers. No account managers. Two senior professionals working directly with you.
With you, not for you
Think of us as the senior hire you have not made yet - part of your team for as long as you need us.
Honest counsel, not upsell
We will tell you what you actually need, and what you do not. Approachable people and no corporate jargon.
What we do
From first retail listing to sustainable scale
We provide the strategic leadership and hands-on execution needed to build successful retail programmes, then stay close enough to improve them.
Discover
Understand the market, the opportunity and your retail readiness.
Plan
Build the commercial story, channel plan and tools buyers need.
Launch
Coordinate every detail from buyer engagement to store execution.
Scale
Track performance, fix what is not working and expand with confidence.
Find your fit
If you need
A retail leader without hiring oneFractional Retail Leadership
Help delivering a launch or rolloutRetail Launch and Scale Projects
Independent advice before your next stepRetail Health Check
Flexible expertise when questions ariseOn-Demand Retail Expertise
Our work
Real retail outcomes - earned across our careers
EMEA locations with GTM strategy and execution
brand stores and shop-in-shops launched globally
store rollouts delivered at up to 98% compliance
carbon reduction through smarter retail design
Across our careers
Results from our careers, brought to Retail Growth Partners
Start a conversation
Ready to take the next step in retail?
Tell us where your brand is today and where you want it to go. We will give you an honest view of the right next move.