Our Approach

Fractional, not full-time.
Senior, not delegated.

Senior retail leadership at a fraction of the cost. No layers, no account managers. Two experienced retail professionals working directly with you.

The senior hire you haven't made yet.

Most growing brands need senior retail expertise but can't justify a full-time Director of Retail. A traditional agency gives you account managers and juniors. A consultant gives you a deck and disappears. We are neither.

We become part of your team. We sit in your meetings, work with your people, and own the outcomes alongside you — for as long as you need us.

Embedded We work as part of your team, not as an outside vendor.
Senior You get Shiralee and Melis — not a junior assigned to your account.
Flexible Sprint, launch, or ongoing retainer — whatever fits your stage.
Commercial We are measured on sell-out, not just sell-in. Your success is our success.
Aspect
Agency
RGP
Who you work with
Account managers & juniors
Shiralee & Melis directly
Ownership
They deliver, you manage
We own outcomes with you
Retailer knowledge
Generic research
35+ years inside retail
Flexibility
Fixed retainer or project
Sprint, launch, or ongoing
Cost
Full agency overhead
Fraction of a senior hire

We align across every function.

Sales & Commercial

We help you build a commercial case that buyers actually want to see, with the right margin story, pricing and ranging plan.

Operations

From supply chain readiness to compliance programmes, we make sure your operations can support what retail demands.

Marketing & Brand

We ensure your brand shows up consistently in retail — from POS and VM standards to experiential activations.

Field & Store Teams

We train, brief and manage the people on the ground so that what happens in stores matches what was planned.

Legal & Finance

We align across legal, finance and procurement so nothing falls through the cracks on contracts or payment terms.

Senior Leadership

We communicate upwards too — keeping your board and senior stakeholders aligned on retail strategy and progress.

We will tell you what you actually need.

Honest counsel

We tell you what you need, and what you don't. We are not here to upsell you into work that isn't right for your stage.

No corporate jargon

Approachable, plain-speaking people. We communicate in a way that actually helps you make decisions.

Accountability

We own outcomes. If something isn't working, we fix it — and we tell you before you ask.

Commercial focus

Everything we do is measured against sell-out. We are not interested in activity for its own sake.

Sounds like what you need?

Let's start with a conversation. No commitment, no pitch deck.

Get in touchMeet Shiralee & Melis